Apple has one big reason to move to a homegrown GPU: It wants full control over the hardware and software in its devices.

The device maker is apparently developing its own GPU from scratch after dumping Imagination Technologies’ PowerVR architecture, which is being used in the iPhone 7. The smartphone runs on the PowerVR A10 Fusion chip.

It’s not certain when Apple’s homegrown GPU will appear in devices, and the company didn’t respond to request for comment.

Apple has made graphics improvement a priority in its iPhone and iPad models, so users should get better gaming experiences.

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