Twitter launched Thursday a ‘Lite’ version of its service that runs from the browser on a smartphone, in a bid to attract customers in emerging markets, who have flaky Internet connections or are wary of spending too much on data.

The micro-blogging service said that Lite had been designed as a Progressive Web App in collaboration with Google and is available at mobile.twitter.com, and does not require an app store. It is said to take up less than 1MB on the device.

Lite offers key features of Twitter such as the timeline, tweets, direct messages, trends, profiles, media uploads, notifications. With features like data savings, offline access to loaded content, resilience on flaky networks and fast load times, it is designed for emerging markets where networks are still patchy and data expensive.

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