Last year, Microsoft announced that it planned to have a billion devices running Windows 10 by the middle of 2018. Now, the company is saying that was too ambitious.

“We’re pleased with our progress to date, but due to the focusing of our phone hardware business, it will take longer” to reach the goal, Microsoft Corporate Vice President Yusuf Mehdi said in an emailed statement. “In the year ahead, we are excited about usage growth coming from commercial deployments and new devices.”

The missed target is rough news for the company, which has relied on that promise to attract developers to build apps for Windows 10.

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