Google wants to take on what may become one of the biggest cloud-computing needs of the next few years with a service that will manage IoT devices and help developers bring the data they generate into applications that use Google’s analytics platforms.

Its Google Cloud IoT Core, announced in a blog post on Tuesday, may be a good use of Google’s reach, number-crunching power and device OS expertise. But the problem it aims to solve is daunting, and competitors are already focused on it.

The good news for enterprises is that there are several solutions to IoT sprawl already available or taking shape. Just last week, VMware introduced Pulse IoT Center, the latest broad-based platform for setting up, managing and scaling IoT infrastructure. Cloud rival Microsoft has Azure IoT Hub, with a similar mission. Cisco Systems, General Electric and Nokia are also in the game.

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