Alibaba’s Taobao.com marketplace is in the eye of a storm after the U.S. Trade Representative included the vastly popular online Chinese marketplace in the list of ‘Notorious Markets’ for 2016, after a long break.

The list identifies markets that are allegedly “engaging in and facilitating substantial copyright piracy and trademark counterfeiting.” The listing carries no penalties but will likely be an embarrassment for Alibaba, which has been trying to burnish its image in international markets.

The move by the USTR comes even as the company claims to have used “big data” technologies to zero in, for example, on 13 factories and shops that were selling knockoff RAM modules under Kingston and Samsung brands, according to Alibaba’s news hub Alizila.

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